Type of work: Product Identity

Status: Passion Project

Moment is a famous tasty Algerian chocolate bar. My objective was to reimagine its packaging and refine the product logo, guided by this creative direction:

Luxurious:
Transforming the pillow shape packaging into a carton box with a matte white finish.

Keeping gold accents from old label.
Making the box full clean white.

Unique:
Adding debossed ornaments (the unique touch), this will also seve to keep the box all clean white.
Minimalist:
Adding small product imagery.
Adding few gold accents.

The full clean white will also serve for minimalism.