Oasis
Type of work: Brand & Product Identity
Status: Passion Project
Oasis is a brand of Algerian dates inspired by the beauty and vintage vibes of the Algerian Sahara. The logo design incorporates the crescent and star symbols seen on mosques, while the organic shaping is inspired by the texture of traditional clay buildings found in Biskra, Algeria.
A palm tree is an important part of the brand’s look and is featured on the packaging, with colors inspired by the beautiful sunsets in Dachra Hamra, a village in Biskra.
To reflect the culture, the Arabic text is written in a Maghrebi font, while the English text is in a vintage Western style. This creates a mix of traditional Algerian and old Western design.
